Finding the right talent fit can be complex, time consuming, and expensive. You need someone who can think broadly, be strategic, and is able to understand (and implement) a broad range of coordinated marketing activities.
With a fractional CMO, you get the talent you need at a competitive contract rate, saving on the high compensation packages typically required with salary, benefits, equity, and bonuses.
As your fractional CMO, a member of our team will be assigned to your company to help drive the overall marketing strategy and tactical plan development, implementation of the marketing and PR, and serve as a member of the leadership team (or manage an in-house marketing team) keeping your best interests in mind and not representing that of an outside agency.
Additionally, you will have access to a deeper bench of talent than a single internal hire. Afterall, it’s tough to find a person who can think strategic, pitch a hard-hitting byline, design marketing material, and make your words sing.
What is a fractional CMO?
Startups and small businesses may need marketing guidance but not a full-time position. An outsourced CMO is the ideal bridge, offering experience and leadership to help with growth.
Our fractional CMO applies their experience and expertise to:
- Market Strategy and Planning
- Target Marketing
- Sales Support
- Brand Building
- Content & Digital Marketing
- Data, Product & Platforms
- ROI and Reporting
Whether your organization uses the title of Head of Marketing, Chief Marketing Officer, or Marketing Lead, it’s a position that has become increasingly complex. The role requires ability to think strategically while executing tactically, juggling multiple initiatives and campaigns, and managing stakeholders and staff.
Advantages of a Fractional CMO