Finding the right talent fit can be complex, time consuming, and expensive. You need someone who can think broadly, be strategic, and is able to understand (and implement) a broad range of coordinated marketing activities.
With a fractional CMO, you get the talent you need at a competitive contract rate, saving on the high compensation packages typically required with salary, benefits, equity, and bonuses.
As your fractional CMO, a member of our team will be assigned to your company to help drive the overall marketing strategy and tactical plan development, implementation of the marketing and PR, and serve as a member of the leadership team (or manage an in-house marketing team) keeping your best interests in mind and not representing that of an outside agency.
Additionally, you will have access to a deeper bench of talent than a single internal hire. Afterall, it’s tough to find a person who can think strategic, pitch a hard-hitting byline, design marketing material, and make your words sing.
What is a fractional CMO?
Startups and small businesses may need marketing guidance but not a full-time position. An outsourced CMO is the ideal bridge, offering experience and leadership to help with growth.
Our fractional CMO applies their experience and expertise to:
- Market Strategy and Planning
- Target Marketing
- Sales Support
- Brand Building
- Content & Digital Marketing
- Data, Product & Platforms
- ROI and Reporting
Whether your organization uses the title of Head of Marketing, Chief Marketing Officer, or Marketing Lead, it’s a position that has become increasingly complex. The role requires ability to think strategically while executing tactically, juggling multiple initiatives and campaigns, and managing stakeholders and staff.
Advantages of a Fractional CMO
| Hire a CMO | Advantages | Fractional CMO |
|---|---|---|
| 4-6 months to search and hire, 30-60 days to get up to speed | SPEED | 2 weeks |
| $150-250K plus benefits, incentives, and shares | COMPENSATION | No contract, no benefits, 50-75% less |
| Full-time | BANDWIDTH | As many hours per week or month as you need it |
| Managerial | CAPABILITIES | Proven executive ready to begin planning or ramping up tactics with reach back support for design, writing, programming, PR, and more |
| Marketers are typically specialists | EXPERIENCE | 20+ years |
Experience
Not every applicant arrives with the skills you need on Day One. Our Fractional CMOs have 20+ years of experience and are marketing veterans with entrepreneurial spirits. From high-tech startups to established brands to government agencies, we know the best practices, systems and processes for marketing success and have seen the results.
Our fractional CMO services include support for:
- Communications planning
- Communications project management
- Corporate branding and identity
- Direct marketing
- Event planning and management
- Interactive presentations
- Market research
- Media planning and advertisement development
- Print collateral design and execution
- Product launches
- Public relations strategy and implementation
- Social media campaign development and maintenance
- Strategic communications counsel
- Website development and implementation
Costs
A fractional CMO is a fraction of the cost of hiring a full-time CMO. A typical CMO or Marketing Lead’s salary, benefits, and bonus often exceeds $250k and may include significant equity from a startup.
Our fractional CMO service covers a set number of hours per week or month, often handling projects faster and more efficiently because of our reach-back resources. Imagine repurposing your CMO salary for actual deliverables!